Mapping the Buyer Journey to Build Effective Go-to-Market Playbooks for Early-Stage Startups
Published on October 2, 2024
We’re on Module 3 of the 2024 Stage 2 Capital Catalyst Curriculum, and this time, we dig deep into the art of sales. Mandy Cole led a discussion on understanding the buyer journey in order to create effective go-to-market playbooks that scale.
