Why I’m Donating the Proceeds of my Recent Book, The Science of Scaling, to Mental Health

Published on April 15, 2026
Why I’m Donating the Proceeds of my Recent Book, The Science of Scaling, to Mental Health

This wasn't a marketing decision; it's a continuation of a cause I've supported for over a decade, and a starting point for a new narrative, though I'm unsure where it will lead.

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From Testing to Nesting: Embedding AI into Every Layer of Marketing

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When I joined a prior organization as CMO, GenAI wasn't being leveraged at all. With the rising wave of AI adoption across the marketing and tech sectors, I needed to find a meaningful way to introduce AI tools to the entire team.

Lessons from Our Annual Summit (Plus the AI Event Playbook I'm Building for 2026)

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Last year, Stage 2 Capital hosted its first large-scale Founder Summit in New York City. 350+ attendees. A mix of Stage 2 LPs and founders. A full day of programming. Speakers, panels, fireside chats, sponsors, swag, and a lot of moving parts in between. We had an 86% attendance rate, which was amazing. But even with all that went right, I learned a ton along the way. (I added a few tips on how I'