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LTV:CAC is Broken. Use CAC Yield to Measure Unit Economics in an AI-First World.
Published on July 23, 2025
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The New Front Door: How Founders Must Navigate the LLM SEO Shift
June 24, 2025
There was a time when scaling your content strategy meant climbing the Google ladder: write great content, optimize for keywords, earn backlinks, and wait. That playbook still has value, but it’s no longer the whole story.
LIR in Action: Trackfly’s Framework for Predicting Customer Retention
August 7, 2025
This article explores how Trackfly used leading indicators of retention (LIR) to predict customer engagement and inform SaaS onboarding, product development, and go-to-market strategies.