How to Implement a Participant Management Strategy and Collect Powerful User Research

Published on August 26, 2022

Eleven months ago, when my co-founder Alec and I decided to start a company together in the user research space, we had a simple mission in mind: We wanted to make it easy for teams to talk to their users.

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How and When to Layer in Sales to PLG with Airtable's Tony Granados

August 22, 2022
After hundreds of experiments, user interviews, and segmentation analysis, your growth team finally has the PLG flywheel working.  User activation is strong, WAU retention is growing, and users are monetizing with no human intervention.

Who to Hire for Your First Advisory Board

September 2, 2022
Last month I wrote about the various types of advisor relationships and the common ways founders engage with their network of advisors. On the back of that article, I received a bunch of questions around what the first group of advisors for a business should look like. So here we go — a deep dive on the ‘Advisory Board.’