The Four Drivers of a Successful GTM Plan

Published on January 26, 2023

Like many of you, I learned the difference between having a revenue plan and executing on the plan while I was on the job. 

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Going from 0 to 100 with Snowflake’s Founding CRO Chris Degnan

January 20, 2023
Stage 2 Capital LP Chris Degnan has been incredibly successful in his career. Chris has over 20 years of technology sales experience, joining Snowflake as an early employee in 2013. He sat down with Stage 2 Capital Co-Founder & MD Mark Roberge to discuss Chris’ tenure as Snowflake’s founding CRO, along with what it took to generate hundreds of millions in ARR for the now public company.

LTV:CAC is a misleading metric to measure performance — here’s what to track instead

February 22, 2023
How are you measuring sales efficiency and customer value? If you use LTV:CAC, you’re not alone. When I speak with founders about tracking metrics, 90%+ of conversations include this as a north star measurement of success: “4:1 LTV:CAC! We’re doing well.” But how can you be sure? Here’s my hot take on how LTV:CAC fails to accurately reflect the health of the business and how sales efficiency and c