Why we led AeroCloud's $12.6 million Series A

Published on February 23, 2023

We’re excited to announce that AeroCloud is the newest company to join Stage 2 Capital’s portfolio. We led AeroCloud’s $12.6 million Series A joined by I2BF, Triple Point, and Praetura Ventures, along with existing investors Playfair Capital and Haatch. 

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How are you measuring sales efficiency and customer value? If you use LTV:CAC, you’re not alone. When I speak with founders about tracking metrics, 90%+ of conversations include this as a north star measurement of success: “4:1 LTV:CAC! We’re doing well.” But how can you be sure? Here’s my hot take on how LTV:CAC fails to accurately reflect the health of the business and how sales efficiency and c

Helping Startups Get PLG Right, a Conversation with Aileen Allen

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As a Stage 2 Capital LP, Aileen Allen is known for her experience as a revenue-generating marketing leader with a deep interest in PLG motions. She has 15+ years of B2B software marketing experience, including leading functions of product marketing at Atlassian, and as VP, Marketing at Vanta and Gremlin. She is now working with multiple emerging companies as an advisor.