6 Demand Gen Channel Options for Startups: Which is Best for You?

Published on March 2, 2023

Your startup is ready to scale sales. But which demand generation channel should you choose? Should you lean into marketing, build an SDR team to cold call, engage channel partners, or all of the above?

Continue reading on website
Other news

Helping Startups Get PLG Right, a Conversation with Aileen Allen

February 28, 2023
As a Stage 2 Capital LP, Aileen Allen is known for her experience as a revenue-generating marketing leader with a deep interest in PLG motions. She has 15+ years of B2B software marketing experience, including leading functions of product marketing at Atlassian, and as VP, Marketing at Vanta and Gremlin. She is now working with multiple emerging companies as an advisor.

Hiring & Managing the First Marketing Team with GitLab's Ashley Kramer

March 9, 2023
Stage 2 Capital LP Ashley Kramer brings 15+ years of marketing and product leadership experience, having scaled hyper-growth companies like GitLab, Alteryx, Tableau, and Amazon.In an interview with Stage 2 Capital Partner Liz Christo, Ashley shares key tips for founders that are building their first marketing team.