Why We Led MedScout’s $5M Seed Round
Published on June 28, 2023
We are thrilled to share that we led a $5 million Seed Investment into MedScout, joined by our friends at LiveOak Venture Partners, Alumni Ventures and a16z Scout Fund. You can read MedScout’s official announcement here.
Historically, sales for medical technology and life sciences companies have been very people and live-interactions heavy. In fact, these companies spend, on average, 2-3x more on SG&A than typical technology companies. But with the pandemic forcing these companies to change the way they sell, Life science companies are now investing more into marketing and sales data. They're also leveraging tools to prioritize where to hire reps, focus them on the best opportunities, and enable them to reach out to build a pipeline.
