Selling to the Right Customer: How to Pinpoint Your First ICP

Published on July 26, 2023

As you scale, it is important that you show customer retention and expansion since it’s the biggest signal of product-market fit. That means that you want your first team focused on selling to customers that are using, and having success with, your product.

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Never Miss Another Call: Why We Invested in Slang

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We are excited to share that Slang is one of Stage 2’s newest portfolio companies! We participated in Slang’s recent Series A alongside our friends and great investors at Homebrew, Wing, Underscore, and many other fantastic folks. You can read more about the round in Slang’s announcement here.

Stage 2 Capital Announces 2023 Catalyst Cohort with 15 New B2B Companies

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The Stage 2 Capital Catalyst is back with another stellar group of 15 companies who are joining this year’s cohort. Investing both capital and expertise in founders to help them build repeatable revenue sits at the core of what we do and we couldn’t be more excited to be a part of the scaling journey of our 2023 founders.