Your Customers’ Data, Anywhere They Want It: Why We Invested in Prequel

Published on September 28, 2023

We are excited to share that Prequel is now part of the Stage 2 Capital portfolio! 

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Other news

3 Steps to Align Your Sales Process to Your Buyer's Journey

September 20, 2023
Another key part of building your first go-to-market playbook is aligning your sales process, by stage, to your buyer's journey.

From Customer Level to Cohorts — The LIR Journey

October 13, 2023
When it comes to achieving product-market fit (PMF), our firm is committed to looking at product usage data v. simply ARR growth as a signal of customer health. Product usage can serve as valuable insights into customer retention, acting as what we refer to as leading indicators of retention (LIR).