How MedScout Built a Customer Maturity Model to Increase NRR

Published on May 20, 2025
How MedScout Built a Customer Maturity Model to Increase NRR

The Early-Stage Retention Challenge
At early-stage startups, renewals often feel like an afterthought. Founders are heads-down acquiring new customers, and the renewal process tends to kick in right when the contract is expiring. Net revenue retention, one of the most important metrics for any tech company, depends on a combination of selling to the right customers while building the infrastructure to support them from day one of the relationship. 

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