From Google to Founder: How Korl is Using AI to Bridge the Age-Old Product-GTM Divide

Published on May 13, 2025
From Google to Founder: How Korl is Using AI to Bridge the Age-Old Product-GTM Divide

While much attention has been paid to sales and marketing alignment, there's another critical gap quietly eating away at company growth: the divide between product builders and customer-facing teams. It's a problem Berit Hoffmann observed firsthand during her time as a product leader at Google, driving her to co-found Korl with longtime collaborator Sumeet Pannu as CTO. 

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