How Early-Stage Companies Are Rethinking CRMs in the Age of AI

Published on September 26, 2025

At Stage 2 Capital, we spend every day thinking about how go-to-market can be done better. With 50+ portfolio companies in our network, we’re constantly scanning for ways AI can accelerate execution. Over the past year, we’ve noticed a major shift: what started as hesitation (“Let’s wait and see”) has turned into urgency (“I know I should be using AI, I just don’t know where to start”).