Science of Scaling: Funnel and Revenue Math with Rippling's Matt Plank

Published on August 30, 2023

Determining the right quota for a sales rep can be quite the challenge. Similarly, deciding on the quarterly budget allocation for account executives, marketing, and SDRs requires careful consideration.

In a new series from the HubSpot Podcast Network, Stage 2 Capital's Mark Roberge sits down with the most successful sales leaders in tech to learn the secrets, strategies, and tactics to scaling company growth.

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How to Define and Map the First Buyer's Journey

August 10, 2023
Grasping the intricacies of the buyer's journey has become an imperative skill for any successful revenue team. The buyer's journey illuminates the path a potential customer takes from initial awareness to making a purchase decision, serving as a guiding light to crafting effective marketing strategies, enhancing customer experiences, and ultimately driving conversions.

How Gradient Works Achieved 120% NRR in the Last 12 Months

September 6, 2023
How Gradient Works Achieved 120% NRR Since Last Year’s Stage 2 Capital CatalystLean sales teams are today’s norm, so efficiency has become the key to revenue success. This means reps need to cover their market as effectively as possible. Enter Gradient Works…. Gradient Works is an early-stage software startup based in Austin, Texas. They’re helping B2B sales teams drive pipeline with a hyper-effic